December 30th, 2023-January 1st, 2024, the 31st Firefly Anime Game Carnival opened at the Poly World Trade Center Expo in Guangzhou. A total of 199 brands participated in the exhibition, and 292 performances, competitions, and activities were held. The exhibition covered all major fields of pan-secondary dimension and attracted 222,768 exhibitors.
On January 10th, 2024 Baidu E-commerce Eco Conference was held in Guangzhou for the first time.More than 400 enterprises from all over the country attended the conference, of which 25% of Baidu merchants came from Guangzhou. This conference focuses on the new track of artificial intelligence AI, and accelerates the practice of artificial intelligence technology in live e-commerce scenes through AI-independent research and development of ecological alliance. The conference also invited two merchants to share how to use Baidu AI to empower intelligent marketing and create explosions accurately and efficiently.
January 19th - January 21st, 2024, Macao-Guangzhou Products Fair was successfully held at the Poly World Trade Centre Expo in Guangzhou. With an exhibition area of 10,000 square metres, nearly 150 well-known enterprises from Guangzhou and Macao participated in the exhibition, showcasing more than thousands of products, covering Guangzhou time-honored brands, food items and products made in Macao, goods from Portuguese-speaking countries and Macao speciality food, etc. Concurrently, the Macao-Hengqin - Guangzhou Investment Promotion Conference for the Guangdong-Hong Kong-Macao Greater Bay Area was held at the Westin Guangzhou, attracting over a hundred representatives from Guangzhou-based enterprises.
On February 19th, the Guangdong Province High-Quality Development Conference was held in Guangzhou.The conference focused on the primary task of high-quality development, accelerating the mutual promotion of industry and technology, and embarking on a “second entrepreneurial phase” to vigorously write a new chapter in Guangzhou’s high-quality development. At the meeting, Hong Qian, Secretary of the Party Leadership Group and Director of Guangzhou Municipal Commerce Bureau, emphasized that this year, greater efforts will be made to stimulate the “multiple factors” and “rapid growth” of consumption. To achieve synchronized efforts in both domestic and international markets, Guangzhou’s commerce system will foster three major consumption frameworks: “industry-driven, traffic-driven, and service-driven,” aiming to boost the consumer flow and capital flow generated by over 400 exhibitions held annually in the city, known as the “Exhibition Capital.”
On February 25, The 29th DPES Sign Expo China 2024 opened at the Poly World Trade Center Expo. The exhibition covered an area of approximately 80,000 square meters, with all seven halls in operation. Nearly 1,000 mid-to-high-end advertising manufacturers showcased over 2,500 high-quality brands, covering the entire industry chain of advertising and signage production. The event provided a one-stop solution for attendees, offering a platform for exchange and discussion on the future trends and cutting-edge innovations in the advertising industry.
February 27th - February 29th, The 46th Guangzhou International Franchise Exhibition was held at Area B of the Canton Fair Complex.The exhibition covered multiple popular entrepreneurial franchise sectors, including tea and coffee beverages, snacks and fast food, formal dining, bakery retail, as well as non-food-related franchise projects. On-site, a wide range of top-quality brands made impressive appearances, and the event quickly gained traction, with numerous new stores and franchise projects entering into a series of partnerships and signings.
On February 27th, the Guangzhou Exhibition Enterprises Overseas Exhibition Matching Event, organized by Guangzhou Municipal Commerce Bureau and co-hosted by the Guangzhou Commerce & Exhibition Promotion and Service Center and Guangdong Miolante International Exhibition Co., Ltd., was successfully held, with over 20 company representatives in attendance. At the event, relevant officials from Guangzhou Municipal Commerce Bureau provided detailed explanations and answered questions regarding policies for organizing exhibitions overseas. Exhibition companies also shared their experiences in operating international events.
March 3rd - March 6th, Dental South China International Expo 2024 opened at Area C of the Canton Fair Complex. This year’s exhibition covered an area of over 60,000 square meters, with 8 major exhibition halls. It attracted 1,050 high-end domestic and international brands and manufacturing enterprises from more than 20 countries, focusing on the internationalization, digitalization, and personalization of the industry, with large-scale displays.
March 4th - March 6th, the 30th Printing South China 2024、SINO LABEL 2024 were held at Area A of the Canton Fair Complex. This year’s exhibition further expanded in scale. Together with the concurrently held China International Packaging Industry Exhibition and Packaging Products & Materials Expo, the four exhibitions were linked, covering a total exhibition area of 150,000 square meters. Nearly 2,000 exhibiting companies participated, attracting 116,991 visitors from both domestic and international markets for purchasing and viewing.
March 4th - March 6th, SPS–Smart Production Solutions Guangzhou 2024 successfully opened and concluded at Area B of the Canton Fair Complex. This year’s exhibition brought together leading brands from various fields of intelligent manufacturing, with over 700 exhibitors showcasing advanced industrial automation technologies, products, and solutions.
March 4th - March 6th, 2024 Guangzhou Industrial Technology Expo, a grand event in the industrial technology sector, was held at the China Import and Export Fair Complex in Guangzhou. The exhibition featured multiple carefully curated zones, showcasing the latest technological achievements in popular industries such as smart molds, intelligent bearings, industrial digitalization, smart equipment, and international 3D printing. Over 35,000 visitors gathered in the 40,000-square-meter exhibition space, engaging in in-depth business negotiations and technical exchanges with 450 exhibitors.
March 3rd - March 6th,GUANGZHOU ENTERTAINMENT TECHNOLOGY SHOW 2024 （GETshow） was grandly held at Area D of the Canton Fair Complex. The exhibition covered an area of approximately 90,000 square meters, with 8 major thematic pavilions. Over a thousand renowned domestic and international brands participated, attracting not only domestic business groups but also professional clients, engineers, buyers, and industry experts from around the world to visit, experience, and engage in on-site discussions and exchanges.
March 5th to 7th, The 8th WATERTECH CHINA (GUANGDONG) 2024 and its related events took place. As a benchmark for the water industry in South China, the Guangdong Water Expo once again demonstrated its exceptional appeal and cohesion. The exhibition covered an area of 36,000 square meters and attracted over 800 exhibitors. More than 20,000 professional visitors from both domestic and international markets attended. The event featured leading companies and prominent brands, showcasing advanced equipment and technologies in areas such as wastewater treatment, membranes and membrane components, municipal engineering, and water ecology management. It provided one-stop water treatment solutions for a variety of application scenarios.
March 10th - March 12th, The 63rd China (Guangzhou) International Beauty Expo was held at the China Import and Export Fair Complex. Spanning three days, featured over 3,800 renowned domestic and international companies. The expo included 25 themed pavilions and more than 50 forum activities.
March 11 - March 13, The 30th Windoor Facade EXPO was grandly held in Guangzhou. This exhibition not only marked the 30th anniversary of the Guangzhou Doors, Windows, and Curtain Walls Expo, but also served as a crucial moment for the industry amid the current market adjustments and challenges. A total of 570 brand exhibitors showcased new products, materials, and technologies across the entire doors, windows, and curtain walls industry chain, driving the construction sector’s upgrade and transformation toward green, low-carbon, smart, and technological innovations. The event attracted 82,387 visitors, including 59,178 professionals.
March 11st to 13rd, The 59th National Crafts Fair Simulation Plant and Supporting Products Exhibition opened at the China Import and Export Fair Complex (Hall D). This year’s fair features 8 exhibition halls with over 3,200 booths, covering an area of more than 80,000 square meters, and attracted 1,400 exhibitors from across the country. The exhibits include fine arts and crafts, cultural and creative products, tea culture items, artificial plants and flowers, and related accessories, among various other categories.
From January to March, Guangzhou’s key exhibition venues hosted nearly 50 exhibitions, covering an area of approximately 2 million square meters. In March alone, over 30 exhibitions are scheduled, marking a strong start to the city’s exhibition season for the year. As a barometer of the national economy, the exhibition industry has shown a strong recovery, with both exhibitors and buyers exhibiting heightened confidence. The scale of major exhibitions has reached new highs, attracting numerous domestic and international brands. The “Exhibition + Manufacturing” model has driven industrial upgrades, gathering international smart manufacturing resources. The number of overseas buyers has significantly increased, enhancing the internationalization of the events. Guangzhou has actively introduced payment service guides and set up subsidies to encourage overseas exhibitions, while enhancing its international and brand image. Additionally, policy revisions have been made to promote high-quality development in the exhibition industry and further optimize the business environment.
On March 20th, the first Guangzhou International Aviation Maintenance Engineering and Ground Services Exhibition at Hall 1 and 2 of the Guangzhou Aerotropolis
Expo Center.Vice Secretary-General of the Guangzhou Municipal Government, Xie Weiguang, attended the event, while Zhu Zhigang, Secretary of the Guangzhou Airport Commission, delivered a welcome speech. Representatives from the Civil Aviation Central South Regional Administration of China, the French Consulate General in Guangzhou, China Southern Airlines Group also gave speeches. Following the opening ceremony, a memorandum of cooperation on the high-quality development of the civil aviation maintenance industry in the Guangdong-Hong Kong-Macao Greater Bay Area was signed, along with the first Greater Bay Area Aviation Maintenance Skills Competition.
From March 18th to 21st and March 28th to 31st, The 53th China International Furniture Fair (Guangzhou) was held in two phases at Pazhou, Guangzhou. The exhibition covered 850,000 square meters with over 4,700 participating brands, making it the largest home fair in the country and globally for the year.
FromMarch 27th to 30th, The 13th China Guangzhou Custom Home Furnishing Exhibition、The 13th China Guanazhou Whole House Custom Renovation Exhibition opened, with many custom furniture brands showcasing products and announcing new strategies, revealing trends in whole-home customization and integration. On the first day, 115,737 visitors attended, setting a new record for opening-day attendance.
From March 28th to 31st, CIFM / interzum guangzhou 2024 was grandly held at the Canton Fair Complex. This year, the exhibition expanded to over 180,000 square meters, with over 1,300 companies from 31 countries and regions participating, showcasing new products, technologies, and applications in furniture woodworking machinery, hardware accessories, and related fields. The exhibition is based on the international, more than 230 international leading brands are strong, and further establish its position as the weather vane and innovation engine of the furniture industry.
Form April 7th to 9th, DPES Digital Textile Printing + Embroidery Expo 2024 was held at the Poly World Trade Expo, covering nearly 20,000 square meters with two major themed halls. The three-day event attracted around 20,000 professional visitors from around the world.
On April 9th, The 10thGuangzhou AnnualInvestment Conference China was held in Guangzhou. The conference, themed “Invest in Guangzhou, Invest in the Future,” featured one main forum, 17 parallel sessions, and six overseas sub-forums. It focused on the development of new quality productivity and held in-depth discussions on industrial trends in digital economy, green energy, artificial intelligence, smart manufacturing, and biopharmaceuticals. During the conference, the second batch of Top 10 Global Partners for Investment in Guangzhou and the Top 10 Investment Projects in Guangzhou were announced.
On April 10th, “2024 GUANGZHOU Major Exhibitions” published by the the Guangzhou Municipal Commerce Bureau and produced by the Guangzhou Commerce & Exhibition Promotion and Service Center, was officially released. The atlas comprehensively covers exhibition venue information, an overview of Guangzhou’s exhibition topics, brand exhibition introductions, event schedules, and support policies, aiming to provide a detailed guide for people attending, exhibiting, or organizing exhibitions in Guangzhou.
On April 15th, the 135th China Import and Export Fair (Canton Fair) was held in Guangzhou. The first phase of the fair focused on “Advanced Manufacturing,” highlighting advanced industries and technological support. With over 8,700 exhibition booths and nearly 3,600 exhibiting companies, the event showcased emerging enterprises, including those in electronics, home appliances, new energy, new energy vehicles, smart mobility, and intelligent manufacturing.
On April 18th, Premier Li Qiang visited the enterprise exhibition hall at the 135th Canton Fair. He toured several enterprise booths in Area A, understanding the companies’ exhibition status and watching interactive product demonstrations. He praised the enterprises for their technological accumulation and product innovation, which allowed them to gain a foothold in international competition. Li encouraged them to continuously enhance their R&D capabilities, promote digital, intelligent, and green transformations, and accelerate the shift from “Made in China” to “Created in China,” striving to be pioneers and leaders in their respective industries.
From April 21st to April 27th, The 49th Jinhan Fair for Home & Gifts（JINHAN FAIR）was successfully held. The fair featured 900 leading and emerging companies in the home furnishings and gifts industry, showcasing tens of thousands of new products for the spring of 2024. It highlighted the development achievements of “new quality productivity” and attracted buyers from over 160 countries and regions worldwide.
At the 2024 China Exhibition Economy Research Association Annual Conference and the China Exhibition Economy High-Quality Development (Changsha) Forum, the China Convention / Exhibition / Event Society released the “2023 Annual China Exhibition Data Report.” The report revealed that the exhibition industry fully recovered in 2023, with a total of 7,852 offline exhibitions held nationwide, covering an area of 14.345 million square meters, almost reaching the level of 2019. Among them, Guangzhou’s exhibition scale ranked second in the country.
On May 5th, The 135th Canton Fair successfully concluded in Guangzhou. By May 4, 246,000 overseas buyers from 215 countries and regions attended the fair, marking a 24.5% increase compared to the previous session and setting a new record. Offline export transactions reached $24.7 billion, a 10.7% increase from the previous fair. Transactions with buyers from emerging markets were strong, with deals amounting to $13.86 billion from countries involved in the Belt and Road Initiative, a 13% increase compared to last year. The average transaction value from European and American traditional markets was higher. Online platform transactions also saw increasing activity, with export transactions reaching $3.03 billion, a 33.1% growth compared to the previous session.
From May 9th to May 10th, after four years of preparation, PAGC, one of the largest and most prestigious overseas expansion exhibitions of the year, was successfully held as scheduled. This exhibition gathered over 18,000 overseas expansion elites, 1,000+ Chief Growth Officers, 1,000+ product and technology experts, and more than 100 exhibition booths. The scale, networking opportunities, and content quality were once again comprehensively enhanced.
From May 10th to May 12nd, the 2024 Asia Amusement & Attractions Expo was successfully held in Guangzhou! The exhibition attracted over 1,500 exhibitors and 150,000 visitors from around the world, showcasing the latest products, technologies, and services in the industry. It covered various fields, including amusement facilities, scenic area equipment, and cultural tourism project investment and operations. The expo featured a wide range of dazzling pavilions, leading visitors into a dreamlike world of amusement parks.
From May 10 to May 12, 2024 Food Plus Guangzhou Joint Exhibition and the 27th China Bakery Exhibition, will integrate the convergence of “Exhibition + Market + Show + Competition + Conference + Products.” This comprehensive event will connect various hot topics across the food and beverage industries and introduce innovative activity models to provide a more professional, diverse, and advanced experience for attendees.
From May 15th to May 17th, China Guangzhou International Automotive Technology Expo 2024 (AUTO TECH) was held at the Poly World Trade Expo Center. Themed “Green Development, Technological Innovation,” the event covered various important fields of the automotive industry, including automotive electronics, power semiconductor technology for vehicles, intelligent cockpit technology, lightweight materials/technology, smart chassis technology, EV/HV technology, testing and measurement technology, and autonomous driving technology. As a platform for showcasing automotive technological innovation, the exhibition brought together tens of thousands of procurement and technical engineers from automotive OEM manufacturers and Tier 1 & 2 component suppliers.
From May 16th to May 18th, The 23rd China Biological Products Annual Conferenc (CBioPC 2024), one of the oldest, most academically influential, and prestigious conferences in the domestic biopharmaceutical field, will be held for the first time in Guangzhou. The conference will open at the Canton Fair Complex in Hall D on the morning of May 16, with over 8,000 attendees, including government officials, industry associations, experts, scholars, and corporate representatives from both domestic and international biopharmaceutical sectors and research institutions. Renowned figures such as Zhong Nanshan, recipient of the Republic Medal and academician of the Chinese Academy of Engineering, Zhang Hui, Deputy Director of China National Institutes for Food and Drug Control, Zhao Bingxiang, General Manager of China National Pharmaceutical Group Co Ltd (Sinopharm), and Shao Jingbo, Deputy Director of the Guangzhou Development District Management Committee, will deliver the opening speeches.
From May 16th to May 19th, Tea Expo，Guangzhou 2024(Spring) held. This four-day event will occupy over 40,000 square meters, with more than 300 participating brands from both domestic and international markets. The exhibition will cover the entire tea industry chain. The expo will see the blooming of spring tea from around the world, gathering global tea producers, traders, and enthusiasts to discuss the future of the tea industry.
on May 21st, to engage with young students and promote knowledge of the exhibition industry while fostering new talent for the sector, the “New Generation in MICE, Uniquely YOUNG ” series of events took place at Guangzhou Vocational College of Technology & Business. The event not only introduced and promoted Guangzhou’s exhibition industry to the students but also invited industry experts to share and exchange their experiences with the students.
From May 23rd to May 26st,The 22nd Prolight + Sound Guangzhou take place, setting new records with 2,136 exhibitors from 90 countries and regions, a 52.2% increase from previous years. The exhibition is expected to attract 107,692 professional visitors, with the number of overseas attendees nearly tripling compared to last year.
From May 23rd to May 26th, Music Guangzhou 2024 was held. The exhibition covered a total area of 50,000 square meters, with five major exhibition halls and 705 exhibitors. This year’s event showcased a wide range of new products, featuring not only exquisite designs and innovative craftsmanship but also integrating cutting-edge technology, perfectly blending traditional music with modern advancements. Many smart musical instruments attracted a large number of visitors, drawing their attention and admiration.
From May 29th to May 31st, LET-a CeMAT ASlA event 2024 theme of “Smart Factories and Intelligent Logistics,” was successfully held at the Canton Fair Complex. The exhibition covered more than 50,000 square meters and brought together over 650 top logistics equipment brand companies. This year’s exhibition focused on areas such as production line logistics automation, warehouse logistics intelligence, robotics applications, supply chain logistics, smart factories, and intelligent manufacturing. During the three-day event, nearly 50,000 professional visitors attended to witness the impressive innovations in logistics technology.
From June 9th to June 12nd, The 29th Guangzhou International Lighting Exhibition and Guangzhou Electrical Building Technology were successfully held. This year’s exhibition covered an area of 260,000 square meters, an 18% increase from the previous year, spanning 26 halls. Over four days, 3,383 exhibitors from 20 countries and regions gathered to showcase the lighting industry chain and explore new ecosystems in the “Light+” era.
From June 15th to June 18th, The 34th CCS Congres swas took place at the Baiyun International Conference Center and Baiyun International Hall. The conference, the largest and most comprehensive academic exchange platform in China’s chemical and related fields, attracted more than 90 academicians and over 10,000 participants, setting a new historical record. It was also the first large-scale academic event exceeding 10,000 participants hosted at the Baiyun International Conference Center in collaboration with Baiyun International Hall.
From June 18th to June 21st,The 38th Ceramics China 2024 was successfully held. With the theme “Collaborating for Brilliance, Digital Intelligence Leading the Future,” the event gathered 702 ceramic equipment and materials companies from 21 countries and regions, showcasing innovative products, cutting-edge technologies, and forward-looking solutions. Over the four-day event, 81,858 industry visitors and professional buyers from 72 countries and regions attended. (36% increase compared to the previous year)
From June 21st to June 23rd, The 13th China(Guangzhou) International Finance Expo was held in Guangzhou, with 323 exhibitors and a total exhibition area of 30,000 square meters. Financial institutions showcased their achievements in promoting new productivity, serving the real economy, and implementing innovations in technology finance, green finance, inclusive finance, pension finance, and digital finance.
From June 26th to June 28th, The 17th China Guangzhou International Environmental Protection Industry Expo opens with the theme “Joining Forces in the World Bay Area, Building Beautiful Guangzhou, Creating a Model for Beautiful Chinese Cities.” Over 500 exhibitors participated, attracting more than 46,000 professional visitors. The exhibition covered areas such as wastewater treatment, air pollution control, soil and groundwater restoration, and featured results from water projects, emergency environmental equipment, practical technologies, demonstration projects, and environmental service models.
From June 26 to June 28, The 7th Electric Power Asia 2024、New Power&ICAES Asia. brought together 565 exhibitors and attracted 57,690 professional visitors. The focus was on power engineering, digital grids, energy storage technology, and the development of the cable industry, with the theme “Storing Energy for a New Power System, Connecting the World and Shaping the Future.”
On July 5th, the Nansha Modern Exhibition Industry Salon and the Launch Ceremony for the Construction of the Lingnan Oriental Hotel at the Nansha International Convention Center were successfully held at the venue. Hosted by the Guangzhou Municipal Commerce Bureau and organised by the Nansha District Commerce Bureau, Guangzhou Commerce & Exhibition Promotion and Service Centerand Guangzhou Nansha Development Group Co., Ltd., the event carried the theme “Rising Tides in the Bay, Blossoming into the Future.” Nearly 300 guests, including representatives from Guangzhou’s key exhibition enterprises, industry associations, major venues, and hospitality and travel businesses, gathered to discuss high-quality development pathways and the future of Guangzhou’s exhibition industry. The ceremony also featured the awarding of plaques to Guangzhou’s first officially recognised brand exhibitions.
From July 8th to July 11st, The 26th China (Guangzhou) International Building Decoration Fair was successfully held. With the theme “Building the Ideal Home, Serving the New Landscape,” the event focused on the keywords “Renewal and Innovation,” highlighting high-quality development within the home furnishing supply chain. It showcased innovative achievements as a model for driving industry transformation and accelerating the development of new productive forces. The event served as a prime example of deep industry upgrades in the home furnishing and building sector, marking a comprehensive evolution from a “Champion Enterprise Debut Platform” to a fully empowered service platform.
On July 9th, CMC & WMC 2024 hosted by the Chinese Materials Research Society (C-MRS), officially opened in Guangzhou. The event brought together nearly 100 academicians and over 25,000 materials science professionals. Held against the backdrop of accelerating high-level technological self-reliance, the conference served as a cross-disciplinary, cross-sector, and cross-industry academic exchange platform in the field of advanced materials. It stands as a premier event in China’s materials science community, known for its high academic standards, wide-ranging topics, and focus on cutting-edge developments.
From July 17th to July 19th, the 8th Guangzhou International High-end Medical Device Exhibition 2024 was held at the Canton Fair Complex. With the theme “Innovate High-End, Win the Future,” the exhibition focused on promoting the innovation and development of high-end medical technologies and equipment in China, helping medical enterprises expand and deepen their presence in international markets. The event brought together leading domestic and international medical device brands and featured exhibition areas for high-end products and solutions across various departments, including medical imaging, smart healthcare, and medical robotics.
On August 5th, the Department of Commerce of Guangdong Province announced the lists of the “Top 100 Guangdong Exhibition Projects of 2023” and the “Top 100 Guangdong Exhibition Enterprises for 2021-2023.” Guangzhou had 51 exhibition enterprises and 19 exhibition projects recognised.
From August 8th to August 10th, the 9th Empowering New Productivity, World Battery & Energy Storage Industry Expo was held at Canton Fair Complex. This year, the WBE exhibition spanned 100,000 square meters, with over 1,100 exhibiting companies, 4 high-end conferences and forums, more than 50 foreign purchasing groups, and representatives from over 20 countries making impressive appearances.
From August 16th to August 18th, China( Guangzhou) Cross Border E-commerce Fair was held in Guangzhou. The exhibition, themed “New Momentum for Foreign Trade · Digital New Future,” focused on “Building National-Level Brands and Platforms for Cross-Border E-Commerce, Serving the Innovative Development of Foreign Trade.” It aimed to optimise resources for suppliers, buyers, platforms, and service providers, upgrade high-end forums and activities, and create a leading event for China’s cross-border e-commerce industry.
From August 16th to August 20th, 2024 Southern China Book Festival and Yangcheng Book Fair opened grandly at Hall B of the Canton Fair Complex. This year’s book festival featured both online and offline platforms, with the slogan “Taste the Lingnan Book Fragrance, Witness the Light of Civilization.” The event involved collaboration across all levels in the province, with multiple decentralized activities held concurrently. A “1+1+7+8” exhibition model was created, featuring 8 major reading exhibition areas, 7 key sub-venues, and 1 online cloud venue. The festival aimed to promote cultural development from the Guangdong-Hong Kong-Macao Greater Bay Area to the entire country, offering readers a feast of ideas and a celebration of reading.
From mid-August to the end of December, the Guangzhou Municipal Commerce Bureau, in collaboration with Gaode Taxi and Didi , launched a taxi discount promotion for business and exhibition attendees in Guangzhou. The initiative aims to reduce transportation costs for exhibition visitors and enhance the convenience of their travel experience.
On August 21st, Exhibiton Industry Exchanger: When Shanghai Meets Guangzhou, hosted by the Guangzhou Municipal Commerce Bureau, held in Shanghai. Over 80 representatives from exhibition-related enterprises in both Shanghai and Guangzhou, including major venues, conference centres, and exhibition-related organisations, gathered to discuss and share successful experiences and future development trends in the exhibition industry between the two cities. The event aimed to enhance communication and cooperation between the two cities, achieve complementary advantages, resource sharing, and mutual benefits, and lead the high-quality development of China’s exhibition industry while boosting its international competitiveness and influence.
From August 23rd to August 26th, The 32nd GUANGZHOU FAIR opened at the China Import and Export Fair Complex. This year’s expo attracted 89 provincial and municipal delegations and over 160 county-level delegations, with 58 provincial and municipal delegations setting up special exhibition booths. A total of 3,900 enterprises, both state-owned and private, participated, alongside 21 foreign consulates in Guangzhou. The expo showcased high-quality products from targeted assistance regions, drawing strong crowds and high sales, creating a consumption boom. A total of 154 trade cooperation agreements were signed, with a total transaction value of 45.827 billion yuan.
From August 28th to August 30th, Guangzhou 2024 International Auto Parts and Aftermarket Exhibition (AAG) was grandly launched at the Guangzhou Poly World Trade Expo. This year’s exhibition covered a total area of over 70,000 square meters, attracting 1,600 exhibiting companies. The event featured a rich array of display areas, including key sectors such as components and assemblies, engine oil, lubricants and fuels, and aftermarket products. The exhibition spanned across six halls, showcasing cutting-edge technological achievements and product solutions comprehensively.
From September 4th to September 6th, the 65th China (Guangzhou) International Beauty Expo was held as scheduled at the Canton Fair Complex. As one of Asia’s top and globally influential professional beauty industry exhibitions, this year’s Beauty Expo attracted over 3,800 companies from more than 90 countries and regions. Over 50 exciting events were held during the same period, showcasing the latest technologies and trends in the beauty industry. The expo provided a platform for efficient supply-demand matchmaking and deep cooperation between upstream and downstream enterprises in the beauty and health industry.
From September 25th to 26th, 2025, The 4th Marca China will be grandly held at the Poly World Trade Expo Center in Guangzhou. As the sister exhibition of the Marca by BolognaFiere in Italy, Marca China will undergo a comprehensive upgrade and move to Guangzhou. The event aims to promote global private label industry exchanges, providing a professional platform for manufacturers, retailers, and brand owners to showcase and trade, leading the development of high-quality private label production in China and opening a new chapter in the retailer-supplier relationship.
From September 10th to September 13rd, The 28th China International Pet Show (CIPS) opend at the China Import and Export Fair Complex (Area B). The theme of this year’s exhibition, “Dragon Rising in the East,” reflects the essence of Chinese culture, aiming to present an event with distinctive Chinese characteristics to both domestic and international audiences. With 10 exhibition halls and an exhibition area of 100,000㎡, the event will showcase a full range of products, including those for dogs, cats, birds, small pets, exotic pets, reptiles, and aquatics, connecting thousands of brands.
On September 12nd, Guangzhou Commerce & Exhibition Promotion and Service Center held its first “Exhibition Carbon Neutrality” seminar, targeting local exhibition enterprises, key exhibition venues, and industry associations. During the event, Zeng Yanping, First-level Researcher of the Guangzhou Municipal Commerce Bureau, and Xie Huangyi, Director of the Guangzhou Commerce & Exhibition Promotion and Service Center, delivered speeches emphasizing the importance of building a green exhibition ecosystem in Guangzhou and promoting carbon neutrality in exhibitions. Special invited experts, Shiliu and Guan Weijia, shared specific cases to explain the concept and implementation paths of exhibition carbon neutrality. The attendees resonated with these ideas and expressed their commitment to actively promoting green exhibition initiatives. The Guangzhou International Convention and Exhibition Association also expressed continued support for training and exchanges related to carbon neutrality.
From September 13rd to September 15th, 2024 China(Guangdong)International Tourism Industry Expo was held at the A Zone of Canton Fair Complex. The event featured three main theme pavilions: the International Cultural Tourism Pavilion, the Cultural Tourism Integration Pavilion, and the Cultural Tourism Consumer Experience Pavilion. Over the three days, the expo attracted more than 50,000 visitors. During the exhibition, more than 50 themed and professional activities were held. Nearly 50 countries and regions, as well as over 30 provinces (autonomous regions and municipalities) in China, participated with cultural and tourism organizations and enterprises. Over 10 industry associations from both within and outside the province organized procurement groups, and nearly 20 invited buyer delegations attended for purchasing.
From September 20th to September 22nd, under the joint guidance of the Guangzhou Municipal Commerce Bureau and the Guangzhou Municipal Ecological Environment, Grandeur World Pet Fair, the first carbon-neutral pet industry exhibition in China, was held at the Guangzhou Poly World Trade Center Expo. The event actively implemented various carbon reduction measures, such as making over 90% of tickets and brochures paperless, using 95% recyclable materials for booth construction, and providing green exhibition guidelines. Additionally, the greenhouse gas emissions from the entire event cycle, including the net electricity purchased, participant transportation, and catering, were calculated. Finally, through purchasing voluntary emission reductions such as those from Guangzhou Carbon Puhui, the carbon emissions generated by the expo were offset, achieving the goal of carbon neutrality.
From September 25th to 27th, the 10th Guangzhou International Fisheries & Seafood Expo and the Food2China Expo (Guangzhou), alongside the Guangzhou International Food and Ingredients Fair, joined forces in a grand event with three exhibitions working together and sharing resources. With over 50,000 square meters of exhibition space, the event gathered global seafood and ingredient experts, creating a major annual gathering in the seafood and food ingredient industries.
On September 25th, Food2China Expo(Guangzhou) alongside the Guangzhou International Food and Ingredients Fair opened at the B area of the Canton Fair Complex. With an exhibition area of 60,000 square meters, nearly 2,000 brand exhibitors from around the world showcased their products. Tens of thousands of domestic and international buyers gathered to witness the food and beverage feast and engage in business matchmaking. This year’s expo covers the entire food industry chain, including fruits and vegetables (agricultural products) and geographical indication products, catering and ingredients, meat and frozen foods, processed foods, convenience foods, wine and spirits, coffee and tea beverages, dairy products, and more.
From September 27th to September 29th, 2024 Guangzhou Cultural Industry Fair was held at the Canton Fair Complex. With the theme “Digital Empowerment of New Cultural Tourism, Industry Gathering in the Greater Bay Area,” the event featured three main exhibition activities: the Digital Cultural and Creative Exhibition, the Cultural Tourism Equipment Exhibition, and the Guangzhou Film Industry Expo and Trade Fair. Over 1,000 cultural enterprises participated in the exhibition, and nearly 3,000 business elites and representatives attended the event. The offline exhibition area exceeded 50,000 square meters.
From October 2nd to 5th, The 17th 2024 China International Comics Festival Expo & 2024 Asia Game Festival Expo, with the theme “New Chinese Style, New National Trend, New Business Models,” attracted over a hundred anime and game IPs, more than a thousand COSERs (costume players), and over 100,000 anime enthusiasts both online and offline. The global premiere of “Black Myth: Wukong” was marked by the official launch of the “Black Myth: Wukong Photography Exhibition,” which became a focal point at the event.
On October 11st, the Guangzhou Municipal Commerce Bureau released the Issuance of the Three-Year Action Plan for the High-Quality Development of Guangzhou’s Modern Exhibition Industry Chain (2024-2026). The plan aims to promote the high-quality development of Guangzhou’s modern exhibition industry chain and accelerate the city’s progress in becoming an international exhibition capital. The plan sets the target for 2026, with key venues hosting over 12 million square meters of exhibition space, more than 50 international exhibitions, and over 30 international conferences. Guangzhou’s ability to attract and carry exhibition resources will be further enhanced. Exhibition spaces will become more diversified, market players will be stronger, the overall impact will be more pronounced, and the business environment will be further optimized.
From October 15th to , The 136th Canton Fair officially opened. From October 15 to November 4, the offline exhibition is held in three phases. This edition has seen significant growth in exhibitor scale, new product launches, and related events compared to the previous session. Spanning a total exhibition area of 1.55 million square meters, the fair hosts over 30,000 exhibitors, including nearly 4,600 new participants, many from sectors like new energy, digital technology, and intelligent manufacturing. The influx of new exhibitors brings fresh opportunities and potential orders.
From October 21st to 27th, The 50th Guangzhou Jinhan Home&Gifts Fair (JINHAN FAIR), themed “50 Glorious Years, Shining into the Future,” took place at the Guangzhou Poly World Trade Center Expo. Covering an exhibition area of 85,000 square meters, the event featured nearly 1,000 home and gift companies showcasing hundreds of thousands of new products. Over its seven-day duration, the fair welcomed buyers from more than 160 countries and regions for visits and procurement.
The 2024 China MICE City Industry Cooperation Conference and MICE City Competitiveness Index Release, hosted by China Convention / Exhibition / Event Society, was grandly held in Chengdu. During the event, the 2023 ranking of Chinese cities’ MICE industry competitiveness was announced, with Guangzhou ranking second nationwide, an improvement of one place from last year. Guangzhou has also maintained its position as the top-ranked sub-provincial city for eight consecutive years.
The 136th China Import and Export Fair (Canton Fair) concluded on November 4 in Guangzhou. This session saw a record-breaking attendance of 253,000 overseas buyers from 214 countries and regions, marking the first time the number surpassed 250,000. Over 60% of these buyers were from countries involved in the Belt and Road Initiative, totaling 165,000 participants. The fair showcased impressive developments in new productive forces, with countless innovative products that highlight rising technological sophistication and brand value. A total of 1.15 million new products, 1.04 million green products, and 1.11 million products with independent intellectual property rights were displayed. Digital, intelligent, and green products were particularly popular with overseas buyers.
On November 8th, 2024, the 2024 Global Investment Promotion Conference for the Guangdong-Hong Kong-Macao Greater Bay Area was held in Guangzhou. This conference was jointly organized by the governments of Guangdong, Hong Kong and Macao, sincerely inviting global enterprises to enter the Greater Bay Area, explore new business opportunities and share new opportunities. Huang Kunming, the secretary of the Guangdong Provincial Party Committee, attended the conference and delivered a speech. Li Jiachao, the Chief Executive of the Hong Kong Special Administrative Region, Ho Iat Seng, the Chief Executive of the Macao Special Administrative Region, and Wang Wentao, the Minister of Commerce, delivered video speeches or presentations. Wang Weizhong, the governor of Guangdong Province, attended and made a keynote presentation, and Lin Keqing, the chairman of the Provincial Political Consultative Conference, attended.
From November 10th to 12th, 2024, the 88th (Guangzhou) China Motorcycle Parts and Trade Fair was grandly held at the Poly World Trade Center Exhibition Hall in Guangzhou. This exhibition utilized five large-scale exhibition halls of the Poly World Trade Center Exhibition Hall, with an exhibition area of 60,000 square meters, more than 2,600 booths and over 1,200 exhibitors. The exhibits covered all motorcycles, electric vehicles, vehicle decoration supplies, related machinery manufacturing equipment and other related field products. It comprehensively demonstrated the powerful industrial chain strength of China's motorcycle accessories industry and built a broad and high-quality platform for industry exchanges and cooperation.
From November 10th to 12th, 2024, the 88th (Guangzhou) China Motorcycle Parts and Trade Fair was grandly held at the Poly World Trade Center Exhibition Hall in Guangzhou. This exhibition utilized five large-scale exhibition halls of the Poly World Trade Center Exhibition Hall, with an exhibition area of 60,000 square meters, more than 2,600 booths and over 1,200 exhibitors. The exhibits covered all motorcycles, electric vehicles, vehicle decoration supplies, related machinery manufacturing equipment and other related field products. It comprehensively demonstrated the powerful industrial chain strength of China's motorcycle accessories industry and built a broad and high-quality platform for industry exchanges and cooperation.
On November 14, the event “New Generation in MICE, Uniquely YOUNG” was successfully held at the School of Tourism Management, South China Normal University. The event promoted Guangzhou’s MICE industry to students while inviting vibrant young professionals from the industry to share their experiences and insights. This knowledge-packed and practice-oriented session marked the first time Guangzhou’s MICE-in-Campus initiative entered a national “Double First-Class” and “211 Project” university!
From November 15th to 18th, the 4-day the 19th Guangzhou Fair 2024 focused on the development of new productive forces and organized the participation of specialized, sophisticated, unique and novel SMEs, "little giant" enterprises and single champion enterprises in manufacturing industry from various provinces, autonomous regions and municipalities. It attracted 1,877 enterprises from both domestic and foreign countries to participate in the exhibition.
From November 15th to 24th, the 22nd Guangzhou International Automobile Exhibition was held at the China Import and Export Fair Complex. At this auto show, the total number of exhibition vehicles reached 1,171, among which 78 were world premieres, 6 were premieres by multinational companies, and 512 were new energy vehicles.
From November 21st to 24th, as one of the highlight events of the "China International High - end Consumption Month", the Tea Expo, Guangzhou 2024 introduced the new trends of international consumption. It presented high - quality products from tea enterprises and brands around the world. Participants could savor the aroma of tea and meanwhile experience the charm of tea culture and the diversity of international consumption.
On November 28th, the 21st China International Agricultural Trade Fair (hereinafter referred to as the "Agricultural Trade Fair") opened at the China Import and Export Fair Complex in Guangzhou. The 13th Guangdong Modern Agriculture Expo (hereinafter referred to as the "Modern Agriculture Expo") was held simultaneously at the Guangdong Pavilion (Hall 9.2, Area B) of the Agricultural Trade Fair. Renowned as the "No.1 Agricultural Exhibition in South China", the Modern Agriculture Expo has been successfully held twelve times since 2006. By leveraging the advantages of the Agricultural Trade Fair, a national - level agricultural exhibition platform, Guangdong will fully showcase the new progress and achievements of the province in promoting the comprehensive rural revitalization and implementing the "Hundred - Thousand - Ten Thousand Project" to boost coordinated urban - rural and regional development.
From December 2nd to 4th, 2024, the 2024 "Understanding China" Conference was held in Guangzhou. Renowned politicians, scholars, business leaders and representatives of international organizations from around the world gathered in Guangzhou. Focusing on the theme of "Reforming Unremittingly: Chinese - style Modernization and New Opportunities for Global Development", they deeply explored China's responsibilities and actions in the new era.
For three consecutive days, cutting - edge ideas were exchanged vigorously within the conference venue. Issues such as economic globalization, energy transformation, and low - altitude economy... almost every topic could find vivid practices in Guangzhou. Outside the venue, various performances and exhibitions multi - dimensionally presented the modern vitality of this millennium - old commercial metropolis and the unique charm of this city of flowers that blossoms throughout the year.
From December 3rd to 5th, China Telecom, together with its partners, held the Digital Technology Ecosystem Conference 2024 in Guangzhou, the Flower City, sparking a surging wave of innovation across the land of Guangdong. With the theme of "Tianyi Terminals: Connecting a Colorful Future", the conference, in collaboration with industrial ecosystem partners, presented a fascinating "front - line showcase" of cutting - edge terminal technology products. The positive signals released from this "front - line showcase" paint a picture of the boundless possibilities for the future development of the terminal industry.
From December 6th to 9th, the four - day 2024 Guangzhou Design Week, with the vision of "the origin of contemporary living aesthetics" and the theme of "Together", rallied the forces of China's design industry. Through 18 exhibition halls, over 40 super curations, more than 150 concurrent activities and other forms, it presented an immersive design extravaganza for design practitioners and enthusiasts. Meanwhile, it disseminated insights and viewpoints, documenting the growth and ecological changes of Chinese design. With 459,255 visitors, over 60 million reports across the internet, and over 100 million exposures and interactions on the whole network, it once again firmly maintained its position as the largest - scale, most - attended and most - influential annual business - oriented exhibition in China's design industry.
From December 17th to 21st, the 2nd Guangzhou Cosmetics Week was successfully held at the main venue in Baiyun District and six sub - venues in Yuexiu District, Haizhu District, Tianhe District, Huangpu District, Huadu District, and Conghua District. During the five - day event, a total of 44 activities of various types were organized. As many as 2,242 enterprises participated, and approximately 200,000 citizens took part in the offline activities. The event spurred 26 newly - signed or capital - increased production - launching projects, with a total investment of about 1.19 billion yuan, representing a 65% increase compared to the first session. It also boosted consumption to approximately 240 million yuan, a 10% increase from the previous session.
On December 19, 2024, the Guangzhou Municipal Commerce Bureau printed and distributed the Several Measures on Promoting High-quality Development of Convention and Exhibition Industry in Guangzhou (hereinafter referred to as the Several Measures). The Several Measures focuses on providing full life-cycle support for convention and exhibition projects from introduction and cultivation to expansion, strengthening and stable development. It innovatively puts forward policies such as enhancing the internationalization level of exhibitions, accelerating the green development of exhibitions and deepening the integration of exhibitions and industries by focusing on industries. It focuses on three aspects: cultivating and introducing new exhibitions, promoting the high-quality development of exhibitions and supporting the holding of high-end conferences, highlighting the integration of exhibitions and industries, high-end quality and innovation leadership, with a total of 4 parts and 17 articles.
From December 19th to 21st, 2024, the 30th Guangzhou Hotel Equipment and Supply Exhibition was grandly held at the Canton Fair Complex. This exhibition covered an area of over 300,000 square meters and brought together more than 4,500 exhibitors. The exhibits covered the entire industrial chain of hotel supplies. During the exhibition period, it attracted more than 200,000 visitors and the scene was highly popular. The successful holding of this exhibition not only built a bridge for the exchange and cooperation of China's hotel supplies industry but also fully demonstrated the overall strength and broad development prospects of this industry.
On December 23, The 2024 Guangzhou exhibition salon, hosted by the Guangzhou Municipal Commerce Bureau, was successfully held, attracting over 100 industry representatives. During the event, Luo Zheng, Deputy Director of the Municipal Commerce Bureau, highlighted Guangzhou’s remarkable achievements in the MICE sector, with the city’s annual exhibition scale maintaining its second-place ranking nationwide. Luo also provided an in-depth explanation of the newly released Several Measures for Accelerating the Development of the MICE Industry in Guangzhou, aimed at promoting the branding, internationalization, overseas expansion, and green development of exhibitions.
The event featured discussions on topics such as streamlined entry and exit policies for foreign nationals, new opportunities for MICE enterprises going global, practices for achieving carbon neutrality at exhibitions, and cross-industry innovation in service offerings, injecting strong momentum into the sustainable development of the MICE industry.
