Recently Guangzhou launched a project entitled "Guangzhou Gift" to solicit creative cultural products and spaces inspired by local lifestyles and brands, packing its time-honored, traditional and folk intangible cultural heritage into themed gift boxes.
The poster of the project (Photo provided to Newsgd.com)
The project aims to rejuvenate the city's cultural resources and heritages. A launch ceremony was held at the Wing Hon Theatre in Guangzhou last week. It is guided by the Guangzhou Municipal Culture, Radio, Television, and Tourism Bureau and the Guangzhou Municipal Commerce Bureau.
So far, this project has collected nearly 100 pieces of work, covering time-honored food brands, medical care, intelligent technology, techniques of intangible cultural heritage and home appliances. The judging experts will select a batch of high-quality items from among them as the contents of the gift boxes.
In the near future, you will have the opportunity to view and buy this series of creative cultural products featuring the city's local characteristics at the Beijing Road Cultural Tourism Zone and shopping malls in Tianhe Road, such as the Grandview Mall.
A creative cultural space at the Wing Hon Theatre in Guangzhou (Photo provided to Newsgd.com)
Views on how the project contributes to city's new vitality
The members of the judging panel for this event come from a variety of fields such as catering, intangible cultural heritage, design, architecture and business.
Guo Jingjing, Olympic diving champion and president of Guangzhou Nansha Culture Association, serves as the chairwoman of the organizing committee. Guo pointed out via a video link that the project integrates outstanding achievements in the field of creative cultural products and spaces from all the districts in Guangzhou, and will continue to create more IPs and brands that embody Lingnan culture.
Guo Jingjing, Olympic diving champion and president of Guangzhou Nansha Culture Association, delivers a speech via a video link at the launch ceremony. (Photo provided to Newsgd.com)
Several experts who participated in this event commented that it is necessary to establish cooperation between all the related parties, such as governments, designing staff, related companies and factories. They also shared their views on how the project can contribute to the new vitality of the millennial city and create more household business cards for the city.
"We hope that the government can provide active support and guidance for this project since it involves a variety of fields and industries. By way of cooperation, we can gather more momentum to push forward the productions of creative cultural products," said Li Botao, the president of the Guangzhou Creative Industry Association.
Chen Yixin, staff member of Guangzhou Subsidiary of the CR Land, a state-owned real estate company, introduced the future plans of the project. "In the following period, we will conduct the designing, selection, packing as well as promotions for the gift boxes and try to popularize the gift boxes in June or July," Chen said.
