On June 12, Guangzhou Intangible Cultural Heritage Block, located on Beijing Road Pedestrian Street, started operation. And the Metaverse Intangible Cultural Heritage Block was also launched simultaneously.
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This block is located in the Beijing Road Cultural Tourism Zone, an important urban axis in the old city of Guangzhou. Based on the design concept of a Cantonese flower market, the block was re-decorated in the arcades of Beijing Road Pedestrian Street, showing tourists some of the intangible cultural heritage of the Lingnan area.
This intangible cultural heritage block is about 100 meters long and has a cultural and creative area, a flower area, an interactive area and a metaverse experience area. Guangzhou intangible cultural heritage works such as a color tie lion head, morning tea snacks, and Cantonese-style furniture are displayed in the street windows. There are also performances by masters of Guangzhou paper-cutting, Lingnan guqin, pith painting, Cantonese storytelling, and so on.
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It is worth mentioning that the Metaverse Block has eight projects, including Canton porcelain, Cantonese embroidery, olive carving, flute, pith painting, Lingnan guqin, and Sai Kwan copper technology. The representative works of these projects are reproduced in 3D digital modeling and are being demonstrated in the area through AR/VR technology, where visitors can observe details of the works in all directions.
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The block is being constructed in two phases. The open block is the first phase, including about 800 square meters of exhibition space on the first floor. In the future, the second and third floors of the second block will be opened, and there will be an intangible cultural heritage theater, a master studio, an intangible cultural heritage popularization, a salon book bar and a cultural and creative store.
