Guangzhou will promote the development of night economy at a higher level as the city is building a globally competitive and attractive consumption center. That was announced at the launching ceremony of the “2022 Guangzhou Night Consumption Festival” held by Guangzhou Bureau of Commerce on July 8.
[Photo provided to newsgd.com]
Themed by “Young City Yeah City” (“羊城夜市” in Chinese), this year’s consumption festival will last through the whole summer.
[Photo provided to newsgd.com]
Guangzhou will carry out the “1+11+N” model to promote night consumption during the summer vacation, that is, the whole city united as one, 11 districts based on their own specialties and various business entities to work together to bring forth new ideas and special offers.
Over 60 major business circles and complexes will organize more than 500 summer consumption activities in the evening, including both online and offline events like pleasure boat, camping, beer festival, open cinema, electronic sports, electronic music and light show.
[Photo provided to newsgd.com]
The Friendship Store at Huanshi East Road, Yuexiu District will hold a series of activities, such as, beer testing, fusion food, and live shows. TEE Mall at Beijing Road, Yuexiu District will promote night consumption based on the latest trends of pop culture and the Pearl River Pati Beer Culture and Creative Art Zone in Haizhu District will stage a “beer+music” evening activity.
As of June 30, 5 rounds of consumer coupons have been issued in the city. A total of 2.53 million coupons attracted 5.61 million consumers and 6,930 stores and restaurants to participate in the event, directly generating a consumption revenue of 2.168 billion yuan.
