On July 10, the Xuelei Fragrance Museum, located in Baiyun District, Guangzhou City, officially opened to the public for trial operation.
Spanning over 7,000 square meters, the Xuelei Fragrance Museum is a space where fragrance serves as a medium to weave together history, art, and life. As China's largest olfactory experience space to date, it is set to become a new landmark for scent-themed culture and tourism in Guangzhou.
The museum's six floors are thoughtfully arranged: the basement (B1) and ground floor combine public services, retail, interaction, firms, universities, and research institutes; the second through fourth floors include two major exhibition halls, "WORLD FRAGRANCE" and "SYNESTHESIA OF SCENT"; and the fifth floor features an Aromatic Garden that integrates natural elements with fragrance.
After the tour, visitors can receive a personalized scent-experience report and create a bespoke fragrance with the AI-powered perfume system on the ground floor, witnessing the magic of "cyber fragrance design," where science meets art.
Xuelei is the oldest and largest perfume and fragrance company in China. Over the past 30 years, it has been committed to R&D, production, and sales in the field of perfume and fragrance. Its portfolio ranges from perfumes, room sprays, home fragrances, and personal care fragrances to car diffusers, electronic diffusers, tech fragrance products, and disinfection products.
