Paris - November 2019
UFI delivers regular research insights on global, regional and topical themes, and the association’s activities in this area continue to evolve. The size and scope of UFI’s research available to members have grown significantly in recent years and is now considered world-leading. To facilitate access to research, the association has relaunched their researchportal at ufi.org/research
UFI and Explori published a third report about in-depth reviews on participant expectations with regards to show organisers and venues. Including data from over 13,000 trade show visitors globally, thisis the most extensive study of its kind. Once more, this Global Visitor Insights study received support from The Society of Independent Show Organizers (SISO).
UFI released the Global Economic Impact study. Produced with Oxford Economics and supported by The Society of Independent Show Organizers (SISO), the report provides both global and regional data on the total economic impact of the exhibition industry, most notably in terms of economic output, GDP (gross domestic product) and jobs. UFI has also established an agreement with Oxford Economics wherein any UFI member association can obtain a national number for a cost-base price, and any such country profile will be added as appendices to the global study.
On the amplifying issue of sustainable development, UFI released a report titled “The Exhibition Industry and the UN SDGs”, aggregating twenty case studies on projects in the exhibition industry which pay into the United Nations’ Sustainable Development Goals.
A UFI Report on Best Practices in Marketing adds to the portfolio of reports showcasing the winning and shortlisted entries from UFI’s award schemes. Each of these reports shares more than 40 respective case studies from around the world.
Two updated editions of UFI’s Global Exhibition Barometer were released as well as the annual update on market overviews for Europe (“Eurofairs Statistics”) and Asia/Pacific (“The Trade Show Industry in Asia”).
At the Global Congress in Bangkok, UFI has released two newstudies:
Global Exhibitor Insights, produced jointly with UFI research partner Explori, will provide global trends on exhibitor experiences and expectations at trade shows. Based on a sample of more than 1,500 trade show exhibitors, the study showcases developments as well as threats and opportunities that lie ahead for the industry.
Furthermore, the Congress had seen the release of the first-ever comprehensive overview of the trade show industry in Latin America, covering all the markets in this fast-growing region. Again in the context of supporting new markets, work on this ground breaking overview has been a core project for the UFI staff in the regional office in Bogota (Colombia).
