On November 17th, the 21st Guangzhou International Automobile Exhibition (Auto Guangzhou) officially kicked off at the Canton Fair Complex.
Regarded as the "barometer of the Chinese automotive market", Auto Guangzhou has garnered global attention from the automotive industry. This current exhibition, themed "New Tech, New Life", has obtained significant attention for its array of new energy vehicles. The exhibition will run until November 26th, with the Automotive Parts and Accessories, Automotive Customization, and New Technology-themed zones open from November 17th to 20th.
Integrating online and offline approaches to enhance the exhibition experience
On the first day of the Auto Guangzhou, the venue buzzed with excitement from as early as 8 a.m.
During the launch events of new car models, exhibitors prepared professional narrations for introducing car models, design concepts, technological features, and more. Simultaneously, online live streaming allowed remote viewers to stay up-to-date with the latest information.
Major automotive brands such as FAW-Audi, GAC Toyota, Lexus, Dongfeng Honda, GAC Honda, Dongfeng Nissan, as well as NEV brands NIO, XPeng Motors, Li Auto, Leapmotor, and Nezha were showcased at the event.
Unlike previous editions, this year's car exhibition has expanded with a scale of 1,132 exhibition vehicles in total, such as 59 world premieres of new models (including eight from multinational companies), 20 concept cars (including nine from international brands) and 469 new energy vehicles (including 119 from international brands).
"We are presenting a new model for the first time at the exhibition today. As of 5 p.m. today, the number of orders received for this type has exceeded 10,000 units, which is far surpassing our expectations. We have great confidence in the future Chinese automobile market," according to a responsible person for one automaker on-site.
Development of new energy vehicles accelerate
The current Auto Guangzhou also features a remarkable collection of new energy vehicles. Chinese brands, new entrants, joint ventures in the automotive industry, and foreign automakers have all presented highly competitive new energy vehicle models. One such example is GAC Toyota's launch of its all-new NEV brand, Bozi.
Pan Helin, Co-Director and Researcher at ZIBS Research Center for Digital Economics and Financial Innovation, said, "The unveiling of 59 new vehicle models at the exhibition demonstrates its significant influence, as automakers have high expectations for this platform. The increasing proportion of new energy vehicles signifies that the trend of replacing traditional fuel-powered cars with new energy vehicles has been firmly established, heralding the era of new energy vehicles."
To further enhance its competitiveness, Pan suggests several measures for Auto Guangzhou. The first is to enhance its international profile by inviting Chinese and overseas automakers on both the supply and demand sides to participate. The second is to build collaborative innovation in the supply chain, as the automotive manufacturing industry heavily relies on stable and innovative upstream supply chains. The third is to enrich the exhibition experience by incorporating technologies such as AI and virtual reality to enhance user engagement.
