Leading global brands are showcasing their latest innovations at Europe's largest consumer electronics exhibition, IFA Berlin, this week, highlighting the role of green technology in driving sustainable development.
Siemens, for example, introduced its novel anti-microplastic program at the five-day IFA that kicked off Friday. The company said this laundry program can reduce mechanical action through intelligent program control and thus lower fabric microplastic emission by up to 30 percent.
"Sustainability should be an integral part of business development. If a company lacks the ability to grow sustainably, it will struggle to compete and ultimately fail to survive," said Rudolf Kloetscher, member of the Management Board of Europe's leading home appliance manufacturer BSH Home Appliances Group, which manages brands such as Siemens and Bosch.
German domestic appliance manufacturer Miele demonstrated its commitment to sustainability by recycling 80 percent of the materials from last year's exhibition booth. It also introduced a modular, fully recyclable corded vacuum cleaner.
"It's like a big Lego set, where every broken part can be replaced -- convenient and environmentally friendly," Miele's Executive Director of Marketing and Sales Axel Kniehl told Xinhua.
He added that Miele is dedicated to reducing energy consumption and tests most of its appliances up to an equivalent of 20 years of use. "We are committed to longer product life cycles to minimize the environmental impact brought by unnecessary replacements."
Chinese brands like Haier and Midea also played a prominent role, presenting new products combining advanced artificial intelligence (AI) and energy efficiency.
Haier's X11 washing machine not only ensures effective cleaning and fabric care but also boost energy efficiency. "Artificial intelligence will greatly enhance the sustainability of products, reduce carbon footprints, and promote the use of green energy," Haier Europe CEO Neil Tunstall told Xinhua.
Meanwhile, Midea said that its AI ECO smart energy-saving solution can reduce energy consumption by an average of 30 percent. "Amid rising energy prices in Europe, our commitment is to help users lower their electricity bills, reduce the strain on the grid, and contribute to global green, low-carbon, and sustainable development," said Kurt Jovais, director of international product management of Midea International Business.
Some other brands focused on the growing demand for photovoltaic solutions in Europe, which has been a key player in this green transition.
TCL EUBG CEO Carlos Li highlighted that TCL has expanded its product line from TVs to a full range of smart home products, such as air conditioners, refrigerators, washing machines, and even photovoltaic panels.
"There has been a growing demand in Europe for eco-friendly products. TCL is actively adapting its strategy on sustainability to bring better service and products to European consumers," Li said.
Skyworth Group spokesperson Tao Shuanghua told Xinhua that Skyworth is actively advancing the overseas expansion of its photovoltaic business, with a particular focus on the European market.
"The goal is to provide advanced photovoltaic products and comprehensive solutions, bringing clean and renewable energy options to the region and supporting Europe's green development goals," Tao said.
IFA, scheduled to close on Tuesday, has attracted more than 1,800 companies. With the European market increasingly prioritizing eco-friendly products and renewable energy, this event is offering the stage for brands to showcase their commitment to a more sustainable future.
