Kenyan President William Ruto on Wednesday opened an international travel expo in the capital, Nairobi, reaffirming his commitment to growing tourist numbers through diversification and targeted marketing in emerging source markets.
NAIROBI, Oct. 3 (Xinhua) -- Kenyan President William Ruto on Wednesday opened an international travel expo in the capital, Nairobi, reaffirming his commitment to growing tourist numbers through diversification and targeted marketing in emerging source markets.
The 2024 edition of the Magical Kenya Travel Expo, the leading travel trade show in East and Central Africa, which will run until Friday, has attracted over 4,000 delegates from across the globe.
Organized by the Kenya Tourism Board (KTB), a state-owned tourism marketing agency, the three-day event was attended by 180 international travel agents, including 75 from Africa, 37 from North America, 26 from Europe, and 42 from Asia and the Middle East.
While acknowledging the tourism sector's resurgence after the pandemic-related hiatus, Ruto said the expo would serve as a platform to showcase Kenya's scenic attractions, including its wildlife, the Great Rift Valley, coastal beaches, and savannah grasslands.
"Platforms like the Magical Kenya Travel Expo have, over the last 14 years, provided a reliable platform for business-to-business meetings, connecting African tourism leaders with global buyers and linking Kenyan businesses with actors in the international market," Ruto said.
